Doing Good

Doing Good

Reciprocity (noun), Law of reciprocity "Cialdini, visiting professor of business, marketing and  psychology at Stanford argues that there is a law of reciprocity. Send someone a birthday card and they will send you one back. It is why charities give out buttons and pencils when they’re trying to raise funds, or why someone telling us some juicy gossip will likely draw a nugget of information from us, or why it feels awful to say ‘I love you' and to be met only with a smile. Reciprocity is a powerful force for social harmony and for doing business."
In this webinar Simon Horsfield (partner at gunnercooke), Gary Booth from Hope For Justice and Vanessa Di Cuffa from ABP Meats, talk about Modern Slavery in workforces and what businesses can do to prevent it. People Hour special - Modern Slavery from gunnercooke llp on Vimeo.  
Part three in our C*SR series: 'Everyone can be great because everyone can serve' - Martin Luther King There are 165,000 charities in this country and at present, over 71% of charitable funding goes to just the top 1%. This can’t be right. We believe that businesses have a role to play in fixing it. The challenge is this: How can businesses help solve the world's problems, effectively? We must combine our hearts and our heads and turn our good intentions into amazingly good outcomes.  There are thousands of passionate smaller charities out there in need of support, funding, guidance and networks.  inspire*, the gunnercooke charitable foundation, works
In today’s world, leadership is no longer simply about inspiring those within your organisation. Great leaders inspire action and change across communities and causes. They use their position and influence to create change. And leave a legacy. The challenge is - how to do this effectively. Over the next week, we will explore 4 ways that you can use your business to make a difference and build your legacy. Part One – Show up and take responsibility When did we decide that looking after the disadvantaged was the job of government? When did we abdicate responsibility for looking after those around us who are struggling?...
Thirty years ago, from humble beginnings, ice-cream makers Ben Cohen and Jerry Greenfield established ‘Ben & Jerry’s’ - a company that would go on to create some of the world’s best loved, tastiest ice-creams. In 1985 the Ben & Jerry’s Foundation was created, with a commitment to donating 7 ½% of the company’s annual pre-tax profits to philanthropy. The Foundation’s purpose was to distribute these profits to causes that further social justice, protect the environment and support sustainable food systems. Today, the foundation awards c.$1.8m annually to causes across Vermont and the USA, and it's all run by the company employees. Ben &...
"Then the Grinch thought of something he hadn't before! What if Christmas, he thought, doesn't come from a store. What is Christmas...perhaps...means a little bit more!" Dr Seuss, How the Grinch Stole Christmas At this time of year, we're getting more and more excited for Christmas - it's also that time when friends and relatives ask 'What would you like as a present?' ...Well, rather than risk another pair of socks, how about a good book to read over the festive period? Here are our favourites for this year: 1. Relentless, by Tim Grover. Grover is the international authority on sports performance and motivation...
Part Four in our C*SR series: “If you have something to give, give it now" - Mark Bezos We are passionate about the work of not for profit and social businesses. We are passionate about the difference that they can make in the World. We want to accelerate that difference by bringing them in daily contact with the corporate world and successful business leaders. We want to provide them with business guides and mentors that can provide them with the direction that they need. Our Hub Leaders Are successful CEOs or entrepreneurs Work with the CEOs of 4 to 6 not for profit businesses drawn from the...
Part two in our C*SR series: 'Don't just be successful, be significant' “A life lived for others is a life worthwhile" - Albert Einstein The legacy you leave behind is determined by the life you lead today. Lord Browne, ex CEO of BP writes: "CSR Programmes are short-lived because they are separate from the commercial activities of a company, they survive on the whim of senior executives rather than the value they deliver... the original idea of connecting the World through CSR is dead." Our management consultants have devised a new way of connecting legacy and philanthropy to the commercial activities of your business, developing
Clients frequently say to me that one of the most important things to them is that their lawyers have passions outside the law - it makes them more interesting people to be with. Whilst entrepreneurs of growing businesses are very focused on winning clients, developing teams, forming their product and service offering, some of the strongest businesses of today integrate ‘giving back’ and ‘doing good’ – giving them as much priority as their business strategy. Adam Grant at Wharton Business School has written a book called ‘Give and Take or; why helping others drives our success’. He describes the business world as...
TOMS Shoes is the sweetheart of the corporate philanthropy world. The business is the brainchild of Blake Mycoskie, a young entrepreneur that has successfully married his vision for a business, with one for greater good. The concept is very simple: Every time you buy a pair of TOMS shoes, they will give a pair away to a child in need. The model provides a few good lessons for those wanting to combine business with doing good: Give employees something to be more proud of: Mycoskie says that employee morale is phenomenal in his business; ‘how could you be down when you know that...

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