Growing Your Business

Four tips for good networking

December 5, 2014

Make friends

Learning a new skill, reading a book, playing a sport, influencing others, building a business, or creating sales- building up momentum is a key element in achieving success.

This week we look at Dale Carnegie: a leading salesman, prominent lecturer, and founder of the world-famous Dale Carnegie Course. Carnegie wrote the legendary ‘How to Win Friends and Influence People’ and ‘How to Stop Worrying and Start Living’, which have sold over 50 million copies worldwide.

Here are our favourite four tips for good networking from Carnegie:

  • It’s more than words – clients don’t just listen to what we say. They observe the way we act, how we listen, how we write to them. With increasing competition for services, it’s the little things that make all the difference.
  • What’s in it for them? – it’s human nature to analyse every situation based on what you will gain from it. Always be explicit about the benefits of your service.
  • Focus outward, not inward – in the words of Dale Carnegie: you can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you”.
  • If appropriate, apologise- admitting you are wrong can be one of the most difficult things to do, yet saying sorry can be a true demonstration of integrity to your client.

Some simple advice, but imagine how many more contacts we’d all have if we followed it!

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