How to be significant, not just successful

Business ethicsPart two in our C*SR series: ‘Don’t just be successful, be significant’

“A life lived for others is a life worthwhile”

– Albert Einstein

The legacy you leave behind is determined by the life you lead today. Lord Browne, ex CEO of BP writes:

“CSR Programmes are short-lived because they are separate from the commercial activities of a company, they survive on the whim of senior executives rather than the value they deliver… the original idea of connecting the World through CSR is dead.”

Our management consultants have devised a new way of connecting legacy and philanthropy to the commercial activities of your business, developing a new product known as C*SR (Competitive Social Responsibility).

The product looks at ways to seamlessly integrate community, social and people strategies with the commercial activities of a business, so that any philanthropy has sustainable benefits for both the company and the cause.

If you would like to know more, please contact:

Darryl Cooke –

Next to read

Word of the Week – service

Service “you are always fully compensated for whatever you do, positive or negative. If you wish to increase the quantity of your rewards, you must first increase the quality and quantity of your service.…

Continue reading

Sign up to the Reading Room

Recent awards