Doing Good

Shakespeare’s contribution to business: Brevity is the soul of wit

May 5, 2016

William Shakespeare

“Brevity is the soul of wit.” (Hamlet)

It is impossible to lead a successful business, organisation or group unless you communicate well. Good communication can make the difference between poor performance and great performance. Good communication is about passion, empathy, simplicity, brevity, stories, great listening and compelling visions. It is about integrity , and strong values , and a powerful sense of mission. It is about honesty. It is about building relationships, creating trust and encouraging endeavour. Communication is what leaders do to achieve results. It is what they do to inspire us. It is often and it is brief, impactful and to the point – “Brevity is the soul of wit.”

Leaders who can inspire others to  do great things, create great businesses and create great places to work, enable innovation and create the wealth of nations.  They achieve dreams and build better businesses and better businesses are good for everyone. Simple and brief works best every time.

Postcript: the chairman of a client called the HR Director in to his office to review her 50 page report. Next to it, both face down was a much smaller (4 page) report. “Which do you think is the most important document?”  he asked. She pointed to the 50 page document. He turned them over “this 50 page document is your HR report and this one,” as he turned over the other “is the American Constitution.”

This year we celebrate the 400 year anniversary of Shakespeare’s death, our greatest bard, born in the market town of Stratford Upon Avon and now shared by the World, he is the most famous and the most performed playwright ever to have lived. In a short series  we will celebrate his, not to be underestimated, contribution to business and we challenge you to inspire your team at your next meeting with these motivational quotes that every businessman or woman  should know.

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