Shakespeare's Contribution to business - "We know what we are but not what we may be"

‘We know what we are, but know not what we may be’ (Hamlet)

Too often leaders use financial or numerical goals to motivate people. They are more comfortable being rational and objective. This is despite followers saying they don’t get out of bed in the morning to achieve financial objectives.

They come to work and want to be inspired by a feeling of doing something important, something that makes a difference. Great leaders use the future to drive the present. They paint a picture of hope and success. They fuse a vision of the future with the values of the business. They stir hearts and fix desires. They create a binding sense of purpose by showing how to imagine hope.

Postcript: Interestingly, social psychologists believe that the potential to be good is preferred over actually being good. Researchers tested two different Facebook ads for the same comedian. Half the ads said ‘Kevin Shea could be the next big thing’, the other half said ‘Kevin Shea is the next big thing’. The first ad generated far more click throughs and likes than the second.

This year we celebrate the 400-year anniversary of the death of Shakespeare, our greatest bard. Born in the market town of Stratford Upon Avon and now shared by the World, he is the most famous and the most performed playwright ever to have lived.

In a short series, we will celebrate his, not to be underestimated, contribution to business and we challenge you to inspire your team at your next meeting with these motivational quotes that every businessman or woman should know.

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