Personal, passionate service makes all the difference. Part five in our series on brilliant client service focuses on Apple. You will most likely be aware of their sprawling open plan stores where each member of staff is referred to as a 'Genius'. The company has quickly evolved to become a bastion of customer service, noted for their unique approach to personalisation and convenience. Find out exactly why below... They create value beyond sales Visiting an Apple store isn't just a shopping experience – all employees are tasked with enriching lives with knowledge, understanding and recommendations. One of their core values is to 'politely...
  Personal, passionate service makes all the difference. Part four in our series on brilliant client service focuses on Apple. You will most likely be aware of their sprawling open plan stores where each member of staff is referred to as a 'Genius'. The company has quickly evolved to become a bastion of customer service, noted for their unique approach to personalisation and convenience. Find out exactly why below... They create value beyond sales Visiting an Apple store isn't just a shopping experience – all employees are tasked with enriching lives with knowledge, understanding and recommendations. One of their core values is to 'politely probe...

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