Every company on the planet says that brilliant client service is their number one priority.  How many live and breathe that mantra? Those that truly compete on service are seen as clear differentiators and ‘challengers’ in their market. In other words, they break the mould. At our second annual gunnercooke Symposium, we heard that customers benchmark ‘brilliant’ against memories of their past ‘best’ service experience. So, whether you’re a manufacturer, retailer, accountant, or even a lawyer; you’re competing with the likes of Apple, Disney and Amazon. Over the coming weeks we'll be taking a look at what brilliant client service looks like in action...

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