By Darryl Cooke Jack Welch, the former CEO of GE and once described as the greatest CEO in history, saw people as the ultimate answer to boosting productivity and taking an organisation to a higher level. He felt that there was no limit to what people can do and to what can be achieved. Or, as he described it, 'unlimited juice in the lemon'. Welch called this view of life 'stretch', which soon became a way of life at the company. No longer would the company set modest goals and celebrate mediocrity. Instead, the company would ask, 'How good can you be?'...

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