Word of the Week Trust; Trust is the fundamental building block of any brand, and is the glue for any lasting relationship. A lack of trust within an organisation saps its energy, creates a climate of suspicion and replaces it with internal politics. It leads to low morale and low standards of performance. Trust is the intangible asset that provides an assurance of long term sustainability. It reduces transaction costs, it reduces the need for litigation and speeds commerce, it lubricates organisations and societies. Trust is the key to the speed of growth. It is the most important leadership attribute that will

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