Word of the Week - Change

Change (noun) (verb),

Kotter says that to create change you need to create a sense of urgency. To do that, he writes about creating a ‘burning platform’ i.e. spell out the consequences of not changing, loss of market share, potential revenue drop, 5 year trend of declining margins or an emerging market that everyone is ignoring, the loss of jobs and even the demise of the business. Talking about change suddenly becomes a lot easier. Creating a vision and developing strategies around it suddenly becomes obvious.


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