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Professor Geoffrey Jones: The Body Shop, Cadbury and the leadership paradox behind every brand

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What does it really mean to lead a “deeply responsible” business? 

In this eye-opening episode, Darryl Cooke speaks with Professor Geoffrey Jones of Harvard Business School, a global authority on business history and values-driven leadership. 

Geoffrey’s book, Deeply Responsible Business, explores the rare but remarkable leaders who have built profitable companies without compromising their values.  

In this conversation, he reveals why most corporate social responsibility is little more than performance, how brands like The Body Shop rose and fell, why some values-led businesses thrive while the system destroys others, and what leaders can do today to resist the relentless tide of short-termism. 

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