We wrote the book on fashion

Get in touch

For further advice please contact us for a consultation.

+44 (0)3330 143 401

Our experienced Fashion team delivers world-leading services across all areas of law that apply to this fast-paced industry


Fashion is big business. It’s a business that crosses continents, industries and specialities. It is embedded in intellectual property, but also in the practical and tangible realities of the creative and manufacturing industries. We know this world better than anyone. Our partners have over 10,000 hours of experience in this field before they join, so you know you’ll be working with the best.

Whether it’s filing strategy, franchising or portfolio management, we enable clients to develop, expand, exploit and enforce their intellectual property rights in the UK and around the world. In addition, members of our team have advised some of the world’s best-known brands on sensitive issues regarding property, employees and corporate development. We provide pragmatic, strategic and tailored advice to suit the needs and objectives of your business. Our team is focused on commercial success, and being your long-term trusted advisor is how we achieve it. Many of our lawyers have previously worked in-house, so they truly understand the commercial realities that affect businesses.

Every project is managed with equal care and focus. We take the time to understand you and your needs as we create the optimum strategy to ensure your long-term success.

Notable cases

  • Future-proofing new ecommerce business models
  • Responding to claims of trade mark infringement and malicious falsehood related to Google advertising
  • Breach of confidence disputes relating to everything from setting up a rival company post-employment to copying material disclosed in pitch meetings such as clothing designs
  • Assisting with major corporate transactions to ensure that businesses do not have any secrets hidden under the IP bonnet
  • Using design rights to prevent sales of a distinctive dress by a major online retailer
  • The development of retail business parks, including using private forward funding.
  • The acquisition, letting and funding of large mix use developments including buildings with complex listed building issues and linked rail or other transport facilities, particularly in Manchester and London city centres
  • Advising shopping centre investors on redevelopment schemes and management issues
  • Advising on shareholders’ agreements and investments including in connection with luxury retail
  • Advising on the sale of a high-street retailer’s multi-million pound subsidiaries.
  • Bespoke supply of goods and services agreements for manufacturers and suppliers.
    * Advising on the issues connected to sales agents and distribution arrangements in the UK and EU.
    * Coordinating and advising on the preparation of standard terms of sale or supply, including for fashion and cosmetics businesses.
    * Advising on the redevelopment of the former C&A flagship store in Oxford Street, London and successfully bringing a High Court claim against the freeholder for unreasonable refusal of licence to permit alterations and licence for change of use
    * Using design rights to prevent sales of a distinctive dress by a major online retailer

Our work in fashion includes:

  • IP filing strategy: whether trade marks, designs, patents or (in some countries) copyright, we help you decide which rights to file, in what territories and when
  • IP licensing: it’s important to get the right licences and licensing structure in place for your business – as you grow the optimum approach will also change so this should be regularly revisited
  • Dispute resolution: find out more here [LINK to the IP disputes page]
  • IP audits: most businesses do not know what rights they hold or where the risk areas lie. An IP audit shines a light in these dark IP corners so you can plan for the future
  • IP strategy: technology and social media mean that IP is in a constant state of flux. We help you manage your IP risks and maximise IP value
  • Anti-counterfeiting: whether it’s online or in a physical marketplace, we work with Customs, investigators and online platforms to stop counterfeit goods in their tracks

Who have our Partners worked with?

  • A bastion of the modern High Street
  • A major luxury fashion house
  • The Plum Guide
  • eBay

Who have our partners worked with?

  • Sky UK
  • BBC
  • GB3 Limited
  • Busy Bees Nurseries
  • The Plum Guide
  • eBay
  • Colt Technology
  • A major luxury fashion house
  • A bastion of the modern High Street
  • One of the major gaming companies

Client Testimonials

“Rosie Burbidge is extremely capable and genuinely enthusiastic about intellectual property law. This gives her a passion and drive to provide the best advice in an area of the law which has complex outcomes loopholes and international intrigues.”

– Joe Adams, CFO, The Plum Guide

“It was a pleasure to work with Charlotte O’Mara. Her straight-talking, down to earth manner coupled with her knowledge and experience put me at ease.”

– Simon Dine, Composer and Producer

“Erika Moralez-Perez advised and helped register intellectual property rights which increased the value of our business. This, together with reviewing all our contracts, ensured we achieved our desired sale price.”

– Tim Noyes, Computers Unlimited

“Sarah Purcell is one of those rare legal advisors who can give you the right legal advice but also give great guidance on the commercial aspects of any deal and come up with creative solutions. A safe and trusted pair of hands.”

– Director of Startup Investments, Sky UK

Key contacts

Rosie Burbidge


Intellectual Property

Rachel Robertson

Associate Solicitor

Intellectual Property

Shilpen Savani


Dispute Resolution & Employment Law

Reading room - insights

Inside gc

1 year On

I would have never imagined so much happening in the space of twelve months. Last July myself and my international team moved to join gunnercooke. This was a huge change…

Continue reading >

Go to Reading room >