Darryl Cooke’s book on law firm innovation launches in London
September 26, 2019
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We were delighted to welcome so many guests to Darryl Cooke’s book launch in London last night. “To Innovate or not to Innovate: A Blueprint for the Law Firm of the Future” is published by Globe Law Business.
The impressive Chrissie Lightfoot, aka @thenakedlawyer, hosted and there was a buzz of support in the room for more genuine innovation within the law, especially from leaders.
Darryl spoke about his exasperation with the habit many law firms have to look inwards, to put profits per partner as the top priority, and to think about client service last. The old adage ‘if it ain’t broke, don’t fix it’ is, he says, a death knell to innovation. Inspired by the likes of Steve Jobs and Jeff Bezos, he says innovation has to come from relentlessly determined leaders.
Too many law firms are led by lawyers whose experience in work has been practising the law, not managing a business. It’s up to these people to try and change what can be a very entrenched, conservative culture. “Leaders need to understand innovation and how to bring people with them, otherwise you are just going for a walk,” he says.