Premier class legal advice, for premier class clients
We blend deep sector knowledge with commercially minded delivery – to give local and international sporting teams, agents, advertisers and related parties the peace of mind that their interests are protected.
Our Sports law team comprises advisors with more than 20 years’ dedicated experience advising across a variety of sports law matters, both in private practice and during time as in-house counsel at leading sporting organisations such as Premier League football clubs. This ensures that we have a deep understanding of the commercial pressures facing sports organisations and can deliver both practical and strategic advice accordingly.
We advise on a wide range of commercial legal matters, from sports data exploitation, to media rights deals, sponsorships and virtual advertising (particularly in relation to gambling operators). We work closely with other areas of the gunnercooke practice, such as IP and media lawyers, to ensure that we provide a broad, partnership approach to our clients.
We’ve worked with industry leaders, from Premiership football clubs, to the NFL, UEFA, Football DataCo, ITF, The Football League, Premier Rugby, the British Darts Organisation and World Snooker.
In addition, our team has advised companies involved in the wider sports industry on a range of commercial agreements, particularly in relation to gambling. Clients include Interregional Sports Group (sports rights agency), Supponor (digital advertising replacement) and Ceefox Sports (sports advertising agency for Bet365).
Common issues we solve for our clients
- Broadcast agreements
- Commercial partnership agreements
- Advertising and sponsorship deals, including the impact of ‘virtual advertising’
- Technological changes in areas such as broadcasting and social media, to ensure that media and sponsorship rights are exploited to their maximum potential/value.
- Sports data exploitation
- Image rights
- Regulatory advice
“Andrew’s legal expertise, industry knowledge and commercial nous has been very helpful to us in the rapid expansion of our group”
- Tony Ragan, Joint MD, Interregional Sports Group
“I worked with Andrew for well over 10 years and was always impressed by his dedication, integrity and ability to find practical solutions – all to deliver a first-rate service for clients “
- Steve Burton, Managing Director, Genius Sports