Archive for July 2016

How to Use Ethical Values to Build Your Business

Dame Anita Roddick was a true pioneer. A globally successful entrepreneur who campaigned for green causes long before it was fashionable to do so. As founder of ‘The Body Shop’, the world leader in manufacture and retail of plant based cosmetics, she campaigned endlessly for ethical values led businesses, turning her passion for environmental change […]

Personal Branding: people buy what others want to buy

Paris department store Galeries Lafayette is one of the World’s most famous places for high end fashion and accessories. Inside is an exclusive area for Chanel handbags but customers cannot enter just by walking in, they have to queue up at the entrance. An attendant comes by and asks what you will be looking at […]