Are privacy notices keeping up with data usage and analytics
Why marketers need to rethink how they communicate personal data use In 2026, modern marketing principles will continue to run on insight and trends from consumers usage (of products and services) and interaction (on social media and e commerce platform). From understanding customer journeys to personalising experiences, to utilising customer feedback (often in real time), data analytics fuel the connection between brands and consumers. As these trends become less like “big […]